Have you decided to invest part of your business's marketing resources on vehicle signage? One of the concerns you may have is how long the wrap will last. After all, you want to ensure you get value for your investment. The general life expectancy of vehicle signage wraps is usually determined by a number of factors like climatic conditions, sun exposure, the quality of the wrap, frequency of washing, how often the vehicle is used, and so on. So what can you do to ensure your vehicle signage wrap lasts longer? Below are some practical hints that will help you achieve your objective.
Don't install the wrap yourself
One of the key things most companies focus on is reducing expenditures. Do not be tempted to DIY when installing the signage wrap as this reduces its life. Poorly installed wraps usually show signs of wear and tear quickly. For instance, dirt will get under the wrap fast, or it may start peeling. The installation job should only be handled by vehicle signage experts since they have the required supplies, knowledge and experience. Moreover, some will even offer a service warranty, so you don't have to pay if the wrap accidentally peels off after installation.
Park in the shade
Where do you or your drivers park the company vehicles when you show up for work or make deliveries? Do you park under the sun even when there are some free shaded areas? Parking the car in the shade is a no brainer, and it costs nothing. This minimises sun exposure, especially now that the vehicle isn't moving, hence increasing the life expectancy of the signage wrap significantly. Rain can also damage the wrap, so consider parking the vehicle in a shaded area or garage whenever it's not being used.
Clean the wrap regularly
Since the wrap is directly exposed to environmental elements like dirt and dust, it's essential to clean it regularly. However, there are some guidelines you need to follow whenever you are cleaning the wrap. For instance, you shouldn't use abrasive cleaners and a brush to scrub the dirt off — a mild or non-abrasive detergent and a soft sponge or cotton cloth will suffice.
Brushing will lift the corners of the wrap and damage the signage design too. If you have to use a pressure washer, the pressure must be kept to a minimum. Additionally, fuel spills should be cleaned up right away so they don't create stubborn stains.
Contact a company that sells vehicle signs to learn more.Share
17 June 2020
Your signs are hugely important. Whether they are hanging on your storefront or behind your cashier, they express your brand, reflect your image and create a certain emotional vibe. Hi, my name is Dani. I studied graphic design and have always had an eye for style. I also worked in my parents' small business for my entire life and know what it's like to be a small business owner. I decided to merge all of that in this blog, and I sincerely hope you like the results. Start exploring, and if you find a post you love, share it. I always love to have more traffic. Thanks for reading, Dani.